Sales steering - Opportunities and challenges for sales steering26.02.2014
Sales Steering in the current business environment - Current business turmoil underlines the challenges for business and Sales Management. How can we grow our company when the market is not growing? How is customer behaviour changing? Is our current customer segmentation valid? Do we have something new to offer or are existing products and solutions enough? Is our sales force up to achieving satisfactory results? Do we share the same priorities in our daily work and are they in line with business priorities? These are some of the issues we covered in our Global Sales Steering Study conducted in February 2013 among Sales Managers in 20 countries globally.